MAGIC is Now
An immersive storytelling video installation that invites attendees to experience the magic onsite at the MAGIC Las Vegas event. The experiential display successfully immersed the audience into a high-impact branding moment that increased event way-finding and engagement, as attendees shared photo and video content across social platforms both during and after the event.
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Create a high-impact visual display at the grand entrance of this seasons MAGIC fashion event that will draw attention to the new location/entrance.
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Design an experiential video installation that acts as an extension of digital signage. This branded moment will creatively interpret the event creative, visuals, and pre-event marketing campaign in a new way to welcome attendees onsite.
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1-minute video segment that reimagined campaign video footage and key messaging into a full digital experience spanning a 25 FT digital screen installation. The video played throughout the duration of the event, while also serving as a photo/video moment for guests to engage with. The video was also repurposed for social teasers leading up to the event.
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Brand: MAGIC Fashion Events
Role: Creative Direction, Production, Project Management
Agency Partner: Gauge Theory Creative
